Category: Brand Related

Fruit Sponsors ‘Design-A-Tee’ Competition at FESPA 2013 »

We are proud to announce that Fruit of the Loom is the official T-shirt sponsor for the ‘Design-A-Tee’ competition at this year’s FESPA trade show, in London’s ExCel centre. Taking place from the 25-29June, FESPA is a destination show for anyone working in garment decoration and textile printing. The ‘Design-A-Tee’ competition asks entrants to send [...]

Everything & More from Fruit of the Loom »

Everything & More is the name of our 2013 catalogue and is the new Fruit of the Loom brand strapline. The new 96-page catalogue presents our entire 2013 activewear collection, including five new styles plus a host of updated garment designs. It is accompanied by an 8-page Underwear mini-brochure introducing our new Men’s Underwear range. [...]

The World of Fruit of the Loom »

Are you interested to find out more about Fruit of the Loom? If so, then you’ll be pleased to know that we’ve launched a new, updated and far more detailed ‘About Us’ section on our website. The new section presents information on all aspects of our business, including a company history, introduction to our European [...]

Thank you for visiting »

A big ‘thank you’ to everyone who visited us at the PSI, PTE, Remadays and Printwear & Promotion trade shows at the beginning of the year. We very much appreciated the opportunity to meet and speak to so many of our valued customers, and we were especially grateful for your positive feedback on the new [...]

Download our 2012 Oeko-Tex certificate »

We’re proud to announce that all of our garments have, once again, been approved to the Oeko-Tex Standard 100, the industry’s primary testing and certification system for textiles. Click here to visit the About Us section where you can download our Oeko Tex 2012 certificate – your (and your customers’) guarantee that Fruit of the [...]

100 Reasons To Pick Fruit »

Our new product catalogue, 100 Reasons To Pick Fruit delivers precisely what it promises on the cover – 100 compelling product benefits and core brand messages that explain why you and your customers should pick Fruit of the Loom activewear in 2012. Starting with ‘#01 – We’re one of the world’s largest clothing companies,’ the [...]

Welcome to our plant »

Would you like to know how your Fruit of the Loom garments are made? Then you need to read our Guide to Manufacturing. This educational booklet will take you deep into the heart of our unique Moroccan manufacturing plant, where we make over 2.3 million T-shirts per week, along with all of our in-house Sweats. [...]

New Code of Conduct »

We’re pleased to announce our updated Code of Conduct. This outlines our commitment to minimising Fruit of the Loom’s environmental impact and to making a positive contribution to the communities in which we work. The new Code of Conduct can be downloaded from the About Us section.

Five essential new styles from Fruit of the Loom »

We’re strengthening our market leading activewear collection with five new and inspired garment designs for 2011. T-shirts lead the way – three new Valueweight T styles mark the further expansion of this famous range. We’ve also reinvented the Heavy Polo, and launched our first ever women’s Outdoor Fleece. More than a T-shirt, the Valueweight T [...]

Spinning a quality yarn »

Did you know that Fruit of the Loom is the only imprint brand that’s licensed to use quality-assured Belcoro® yarns? We use Belcoro® yarns and fabrics for our core, in-house, garment styles. That’s why our products provide a unique combination of softness and superior printability. And that’s no empty promise, we have ‘the numbers’ to [...]