We’re strengthening our market leading activewear collection with five new and inspired garment designs for 2011. T-shirts lead the way – three new Valueweight T styles mark the further expansion of this famous range. We’ve also reinvented the Heavy Polo, and launched our first ever women’s Outdoor Fleece. More than a T-shirt, the Valueweight T [...]

The Guide, our new activewear catalogue for 2011, is available now, in both printed and e-catalogue versions. Inspirational and informative, The Guide represents the ultimate reference for buyers of promotional clothing. It’s packed with detailed advice and information on every Fruit of the Loom style, (including our five new products for 2011), to help you [...]

We’re inviting all of our customers to join The Fruit Club – our brand new online marketing support service. As a member of The Fruit Club, you’ll have instant access to detailed information on each Fruit of the Loom product, including fabrics, weights, colours and sizes, country of origin, carton size and product code. You’ll [...]

Did you know that Fruit of the Loom is the only imprint brand that’s licensed to use quality-assured Belcoro® yarns? We use Belcoro® yarns and fabrics for our core, in-house, garment styles. That’s why our products provide a unique combination of softness and superior printability. And that’s no empty promise, we have ‘the numbers’ to [...]

Fruit of the Loom will be exhibiting at three major industry events in early 2011 – the PSI Trade Fair 2011 in January, plus RemaDays Fair 2011 and Expo Reclam in February. Each event will provide an ideal opportunity for you to view and inspect our entire activewear collection, including the five new styles we [...]