Our new product catalogue, 100 Reasons To Pick Fruit delivers precisely what it promises on the cover – 100 compelling product benefits and core brand messages that explain why you and your customers should pick Fruit of the Loom activewear in 2012. Starting with ‘#01 – We’re one of the world’s largest clothing companies,’ the [...]

Our new and revised 2012 activewear collection sees the launch of the stylish Lady-Fit Hooded Sweat, includes updated designs for our Poplin Shirts, and introduces greater colour continuity across our Mens, Lady-Fit and Childrens ranges. We view the launch of a single new style in 2012 as a vote of confidence in our existing activewear [...]

Have you registered for Fruit Club? If not, then you are missing out on a wealth of online marketing support that’s specifically designed to help you increase your imprintable garment sales. And it’s available free of charge! Registration is simple and once your membership is approved you’ll gain instant access to a suite of tools [...]

Would you like to know how your Fruit of the Loom garments are made? Then you need to read our Guide to Manufacturing. This educational booklet will take you deep into the heart of our unique Moroccan manufacturing plant, where we make over 2.3 million T-shirts per week, along with all of our in-house Sweats. [...]

Come and meet us in the New Year. We will be exhibiting at four industry exhibitions in Germany, Italy, Poland and the UK, during January and February 2012. We would welcome the opportunity to show you the latest Fruit of the Loom activewear styles at: PSI, Dusseldorf, 11-13 January; PTE Milan, Italy, 18-20 January; Remadays, [...]

What do you think of Fruit of the Loom’s products? How well do our colour ranges meet your requirements? Which of our online services do you use most regularly? We value your feedback and we want to hear from you. That’s why we’ve launched the Fruit of the Loom Blog. We’ll be posting news and [...]