Keeping it Simple 2010, our inspirational new catalogue, is available to order (or download) from our website now.
Themed on life’s simple pleasures, (gardening, an afternoon’s fishing, playtime in the woods…), the catalogue underlines our straightforward approach to customer satisfaction. We like to concentrate on the things that really matter: consistent quality, reliable service, plenty of choice and good value, all from a brand you can trust. It’s an approach we’ve refined over more than 150 years.
Uncluttered layouts focus attention on the relaxed lifestyle photography, and present full details for each of the 81 styles in our 2010 activewear collection. Captioned ‘Polaroids’ highlight specific products and core brand values, while ‘message stamps’ sum up the reasons why people continue to love and trust the Fruit of the Loom brand.
The catalogue is exceptionally user friendly. Organised into logical sections – Mens, Ladies, Kids, Shirts, and Organic Cotton T’s – it includes handy Colour, Size and Style Guides to aid speedy product searches.
In keeping with our environmentally responsible ethos, the catalogue is printed on FSC-certified recycled paper. We’ve also used a more compact format this year, which uses less paper and reduces postage costs. For those that wish to be even more environmentally friendly, the e-catalogue version can be downloaded to your desktop or forwarded directly from our website to your customers.
The catalogue is published in English, French, German, Spanish, Italian, Russian and Finnish languages.
To view and download the e-catalogue, or to request your free printed copy of Keeping it Simple 2010, visit our website today: www.fruitoftheloom.eu