Iconic Collection
Celebrating the T-shirt as an icon of creativity
Of all the garments we own, none is as iconic as the T-shirt. Versatile, utilitarian, ageless, genderless and classless it is infinitely wearable and owned by all of us. No other item of clothing has such a wide appeal or offers the wearer the opportunity to display their individuality and uniqueness quite like the T. And this is the inspiration behind the new Iconic T Collection by Fruit of the Loom.
Add some creativity and the T-shirt transforms into something else altogether. From making a fashion statement to a political statement, from celebrating our favourite brands to our favourite bands, a decorated T expresses your attitude and lets you flaunt it to the world in the best way possible.
From the everyday to the Iconic
Instrumental in the history of the T-shirt’s rise to iconic status, Fruit of the Loom is proud to introduce a collection that embodies everything that’s special about the T-shirt as a canvas for creativity. In tribute to all the past iconic designs, prints, logos and messages that have appeared on our T’s, and in anticipation for all the future icons to come, we present our Iconic T Collection.