Made in Morocco – made by us means made better for you
Control is vitally important to Fruit of the Loom and our huge custom-built state-of-the-art manufacturing plant in Morocco gives us the control we need to bring you the garments you count on us for.
We produce over 2 million garments every week – with up to 50 million always in stock.
We employ a staff of over 4,300 locally-employed people, working in a multi-shift operation across our production and sewing plants, and we ensure the respect and wellbeing of our workforce with benefits including healthcare, dental care, training and transport.
We are entirely self-sufficient with our own substation and water-treatment facility that recycles up to 60% of the water we use, returning it to the river cleaner than when it arrived. As a result of this, the river bed has completely regenerated and is once again alive with fish and wildlife.