We believe a more sustainable Fruitful Future is for everyone. Doing the right thing ethically and environmentally has been The Fruit Way for a long time now, so we’re pleased to share with you a new campaign that highlights the positive action we’ve taken over the last few years, plus our commitment to ambitious new sustainability targets for 2025 and 2030.
From nurturing our people to caring for our planet, we fully understand the responsibilities we have as a garment manufacturer. We hope you enjoy finding out more about The Fruit Way as part of your continued confidence in making Fruit of the Loom your garment of choice for all your imprint needs.
In Morocco, at our purpose-built garment manufacturing facility, our modern wastewater treatment plant enables us to reuse up to 60% of waste water.
Using technology designed for our needs, the waste water recovery process uses activated sludge as pre-treatment, plus sand filtration, ultrafiltration and reverse osmosis. This process is generally applied to desalination of seawater and surface water. We are one of the few companies in the world who use such a process to recycle brackish dyeing water to help reduce consumption and help preserve natural resources.
Another part of The Fruit Way towards a more sustainable future is about using renewable energy wherever possible. So we’re pleased to report that 75% of our current energy used to produce products for Europe, in our Moroccan facilities, is renewable – this means using the natural power of the wind!
While 75% renewable energy use is certainly positive, we’re looking at ways to do even more. We’re currently developing plans to add solar power to our production, helping to make us even cleaner and greener.
Look out for more news and information about how Fruit of the Loom is continuing to create garments in a more sustainable way, which we’ll be adding to the site soon.