175 Years. One Brand. Grown Together.

175 Years. One Brand. Grown Together.

Fruit of the Loom launches “Grown Together” anniversary campaign

Fruit of the Loom is celebrating its 175th anniversary in 2026. To mark the anniversary, the brand is launching the “Grown Together” campaign – a visual narrative that views growth not as a span of time, but as a shared journey of development with partners, customers, and retailers. The campaign was produced using a hybrid AI process that combines real product photography with digitally generated imagery.

Since 1851, Fruit of the Loom has been supplying the textile and printing industries with high-quality basics that textile printing companies and resellers use every day. The brand is using this anniversary as an opportunity to highlight this partnership. The guiding principle “Grown Together” captures what 175 years of market presence mean: growing together and building trust together.

The fruits featured in the brand logo take center stage in the campaign: Oversized grapes, an apple, and white currants frame the campaign visuals and serve as a visual thread running through all channels. Four key visuals accompany the entire anniversary year – from digital and social media to video content and traditional brand communication.